Sponsorship & Revenue
Scales from a local bakery sponsoring your 5K to a title sponsor contract for a world-major. Kanban pipeline, branded proposals, e-signature, activation tracking, revenue reconciliation, and QuickBooks/Xero sync.
Sponsor Pipeline
6 featuresKanban Pipeline
Prospect to signed contract in a visual pipeline. Drag sponsors through stages: Prospect, Contacted, Proposal Sent, Negotiating, Signed, Activated.
Tiered Sponsorship Packages
Title, Gold, Silver, Bronze tiers with configurable benefits, logo placement rules, and activation deliverables per tier.
Branded Proposals
Generate sponsor proposals via Calisto Proposals with audience demographics, prior-year data, media impressions, and package pricing.
E-Signature
Sponsor contracts signed digitally via Calisto Sign. Countersigned, timestamped, and stored in Box.
Activation Tracking
Track sponsor deliverables: banner placement, logo on bibs, expo booth, email mentions, social posts. Check off each activation as completed.
Sponsor ROI Reports
Post-race reports with impressions, audience demographics, social reach, and photo documentation of sponsor presence.
Revenue & Accounting
6 featuresEntry Fee Revenue Tracking
Registration revenue by distance, tier, and date with real-time totals and projections based on registration pace.
Dynamic Ticket Pricing
Pulse adjusts entry pricing based on registration pace, capacity remaining, and historical demand patterns for high-demand events.
Sponsor Payment Tracking
Invoice generation, payment status, and revenue attribution per sponsor and per package tier.
Expense Tracking
Medical costs, venue rental, equipment, permits, and vendor invoices logged against budget.
QuickBooks / Xero Sync
Automated accounting export via Calisto Sync. Chart of accounts mapping, transaction categorization, and reconciliation.
Payout Reports
Charity disbursement reports, vendor payment summaries, and sponsor receivables in one consolidated view.