Growth and Marketing
Tour media production, year-over-year re-engagement, multi-tour upsells, traveler referral programs, agent partner management, and brand identity.
Tour Media
6 featuresPhoto and Video Upload
Upload media per departure. Tag photos by traveler, location, and tour segment.
After-Movies
Produce post-tour highlight videos with Studio. Deliver to travelers via email, SMS, or portal.
Drone Footage Management
Organize and deliver aerial footage per tour with licensing and rights tracking.
Traveler Content Rights
Photo release forms collected via Sign. Usage rights configurable per media type.
Social Media Publishing
Publish tour photos and videos directly to Instagram, Facebook, and TikTok from Studio.
Media Analytics
Track which photos and videos drive the most engagement, reviews, and rebookings.
Campaigns and Re-engagement
6 featuresYear-Over-Year Re-engagement
Automated emails to past travelers on the anniversary of their tour with rebooking offers.
Multi-Tour Upsells
After a walking tour, suggest the food tour. After a day trip, suggest the multi-day adventure.
Alumni Newsletters
Monthly or quarterly newsletters to past travelers with new tour announcements and travel tips.
Seasonal Promotions
Flash sales for slow periods, holiday specials, and early-bird campaigns for peak season.
Email and SMS Campaigns
Build segments by tour type, date, location, and traveler demographics. Send targeted offers.
Campaign Analytics
Open rates, click rates, conversion rates, and revenue attribution per campaign.
Referrals and Community
6 featuresTraveler Referral Program
Incentivize travelers to refer friends with automated rewards and tracking codes via Circle.
Agent Partner Referrals
Hotel concierges and travel agents earn commissions on referrals with transparent tracking.
Community Events
Organize meetups and events for past travelers via Active. Build a community around your brand.
Departure Groups
Create shared groups for upcoming departures where travelers connect before the tour.
Custom Tour Requests
Forms-powered intake for private groups, corporate events, and custom itinerary requests.
Brand Identity Management
Ethos manages your tour brand across all channels. Multi-tour operators maintain brand consistency.
Turn One Tour Into Many
After the walking tour, suggest the food tour. After the day trip, suggest the multi-day adventure. Cross-promotion with full conversion tracking.
Build a Traveler Community
Referral programs, alumni newsletters, community events, and departure groups. Past travelers become your most effective marketing channel.