Listing Marketing & Brokerage Brand Control
Central listing dashboard, MLS syndication, brokerage brand enforcement, campaign automation, print center, and direct mail for every agent and office.
Listing Dashboard & Syndication
6 featuresUnified Listing Dashboard
All listings across all agents and offices. Filter by status, office, agent, price, or type. Pipeline and inventory tracking in real time.
MLS Integration
Direct integration with major MLS providers. Import listings automatically and sync updates. No manual entry.
Portal Syndication
One-click syndication to Zillow, Realtor.com, Redfin, Facebook, Instagram, and 20+ property portals.
Virtual Tour Integration
Embed 3D tours, video walkthroughs, and drone photography. Support for Matterport, Zillow 3D Home, and custom providers.
Photography & Media Management
Upload, organize, and auto-optimize property photos, videos, and floor plans via Calisto Studio.
Listing Performance Analytics
Views, inquiries, days on market, and price-to-list ratios per listing. Identify underperforming listings and adjust strategy.
Marketing Automation (Calisto Campaigns)
6 features10 RE-Specific Campaign Templates
New listing, price reduction, just sold, open house invite, buyer welcome, seller welcome, post-closing review, expired listing, market update, and agent anniversary.
6 Behavioral Triggers
Campaigns fire on: listing expiration, price drop, contingency removal, new tour booked, offer submitted, and closing completed.
Social Media Auto-Generation
Each new listing auto-generates social posts with property details, photos, and calls-to-action. Brand-compliant by design via Ethos.
Email Marketing
Branded email templates for listing announcements, market reports, and agent introductions. A/B testing for subject lines and send times.
Market Update Reports
Auto-populated local market data sent to past clients and sphere. Agent branding applied automatically.
SMS Campaigns
Time-sensitive alerts for open houses, new listings, and price reductions delivered via SMS through Inbox.
Print Center & Direct Mail
4 features10 Professional Print Templates
Flyers, postcards, open house invitations, buyer guides, seller guides, market reports, doorhangers, and branded collateral.
Variable Data Population
Templates auto-populate with listing details, agent info, and photos. One design, thousands of personalized pieces.
Direct Mail with Geographic Targeting
Design, preview, and mail postcards to targeted neighborhoods. Fulfillment with postal optimization.
QR Code Integration
Trackable QR codes linking to listing pages, agent pages, or custom landing pages. Scan tracking and engagement analytics.
Brokerage Brand Control (Calisto Ethos)
4 featuresBrand Standards Enforcement
Logo placement, color palette, typography, and messaging guidelines enforced across every agent marketing piece.
Asset Library
Centralized brand assets, approved templates, and collateral. Agents pull from the library instead of creating off-brand materials.
Brand Compliance Alerts
Flag agent marketing that deviates from brokerage standards. Review and approve before publication.
Per-Agent Profile Pages
Agent profile pages on the brokerage site with consistent branding, bio, listings, reviews, and contact information.
One listing record, every marketing channel. Brand-controlled from brokerage to agent to client.