Marketing and Growth
Product SEO, Google Shopping optimization, cart recovery, post-purchase sequences, referral programs, paid ad tracking, and UGC tools for product content.
SEO and Organic
4 featuresProduct SEO
Automated meta tags, schema markup, canonical URLs, and sitemap generation for product pages. Technical SEO handled by the platform.
Google Shopping Feed
Product feed generation with merchant center compliance, price and availability sync, and performance analytics.
Local SEO
Google Business Profile optimization for retailers with physical presence. Reviews, photos, and business info managed from one dashboard.
Blog and Content SEO
Built-in blog with content management, keyword targeting, and internal linking recommendations for long-tail product search.
Paid and Social
4 featuresGoogle Shopping Ads
Campaign management with product-level bidding, ROAS tracking, and automated bid adjustments tied to inventory and margin.
Meta Ads (Facebook + Instagram)
Dynamic product ads, catalog sync, audience targeting, and conversion tracking with pixel-level attribution.
TikTok Ads
TikTok Shop integration, product link ads, and influencer collaboration tools with conversion tracking.
Retargeting
Dynamic retargeting across Google, Meta, and TikTok based on browsing history, cart contents, and purchase behavior.
Email and Retention
5 featuresCart Recovery Sequences
Multi-step abandonment recovery with personalized product reminders, countdown timers, and segment-based incentives.
Post-Purchase Flows
Automated sequences: order confirmation, shipping update, delivery confirmation, review request, cross-sell, and replenishment reminders.
Win-Back and Re-Engagement
Targeted campaigns for lapsed customers based on purchase history, predicted next purchase date, and browsing recency.
Product Launch Sequences
Pre-launch interest capture, launch announcement, early-access for loyal customers, and post-launch social proof campaigns.
Segment-Based Campaigns
Customer segments by lifetime value, purchase frequency, category affinity, and geography. Each segment gets its own messaging.
Content and Community
4 featuresProduct Photography Editing
Background removal, color correction, and batch editing for product shots. Lifestyle photo editing and UGC repurposing tools.
Video and Reels
Product video editing, short-form reel creation, and social media format optimization for Instagram, TikTok, and YouTube Shorts.
Referral Programs
Trackable referral links, reward tiers, automated payouts, and analytics dashboard. Turn customers into acquisition channels.
Influencer Partnerships
Influencer discovery, campaign management, custom discount codes, and performance tracking per creator per campaign.
Recover Revenue at Every Stage
Abandoned carts, lapsed customers, one-time buyers. Calisto deploys the right sequence at the right moment: cart recovery within minutes, win-back after 60 days, replenishment reminders before the product runs out.
Content That Converts
Product photography, lifestyle video, UGC editing, and social commerce tools in one studio. Create product content, publish to every channel, and track which assets drive purchases.